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Normand Cyr
Founder & CEO, Mobile Maestria, Terrebonne, Que.

Sandro Micieli
Founder & Executive Vice-President, iMD Health,
a 2009 Innovations@Work Awards winner, Toronto



Sandro’s professional career might best be described as eclectic.

As Executive Vice President, Founder and Member of the Board, Sandro runs the day to day technical operations and plays a key role in the overall direction of the company. He has a strong entrepreneurial background, having founded a number of businesses, ranging from healthcare, marketing communications to technology.

With his experience in the visual communications and healthcare sector, he brought that experience together and founded iMD Health Canada. His vision was too create a healthcare system that streamlines educational content at the point of care, that helps leading pharmaceuticals and physicians communicate more efficiently to patients. Over the past 5 years, Sandro idealized and built the iMD Health Touch Terminal, being the first Interactive, touch activated Healthcare Private-Casting Technology. iMD now holds 3 Patents spanning across 3 continents. iMD has already achieved significant industry recognition; in 2009, was voted as one of the most innovative new technologies in Canada by Profit magazine and Rogers Communications.

Sandro is fluent in Italian; enjoys spending time with his wife and children and is very active in serving the broader community.

Sandro Micieli’s Specialties:
Creative Thinker, Innovator, Problem Solver, Social Maniac




Cybele Negris
Co-Founder and COO, Webnames.ca, Vancouver


Cybele Negris is Co-Founder of Webnames.ca, Canada’s original .CA Registrar and one of the country’s leading Internet solutions companies. Services include a full range of domain extensions, domain portfolio management, domain privacy, web hosting, Web Builder, email, SSL certificates and a range of other online solutions. Recent launches include the .TEL technology and development of “Hornet” (www.hornethub.com) a .TEL address book application for the Blackberry smartphone. The multi-million dollar company has an impressive client list including many of Canada’s largest brands as well as Global Fortune 500 companies.

Awards include: Business in Vancouver Influential Women in Business Award 2010, PROFIT W100 - Canada's Top Women Entrepreneurs, (2004 to 2009), Finalist, YWCA Women of Distinction (2006), Finalist, Ernst & Young Entrepreneur of the Year Pacific (2005); and Business in Vancouver’s Top 40 Under 40 (2003).

Cybele is also Co-owner of Construction By Design (www.constructionbydesign.ca) which won a prestigious Gold Georgie Award in 2006. Two luxury Point Grey homes recently built by the company are finalists for the 2009 Georgie Award and results will be announced March 2010.

Cybele is on the Board of the Forum for Women Entrepreneurs (www.fwe.ca), currently serving as Chair of the FWE E-series Program (entrepreneurial training for high growth businesses). She is also on the Board of the Vancouver Economic Development Commission (www.vancouvereconomic.com) and member of the 2010 Taskforce and Innovasion Conference Taskforce. She is Vice-Chair of the Board of Small Business BC (www.smallbusinessbc.ca) and also serves on the Board of the Government of BC Small Business Roundtable (www.smallbusinessroundtable.ca). Cybele is a mentor through the Vancouver Wired Woman Mentorship Program (www.wiredwoman.com), Co-Chairs the Vancouver Canary Derby (www.canaryderby.com) and acts as a judge for the Small Business BC Business Plan Contest (www.bizplancontest.ca). She was the President of Wired Woman Vancouver (www.wiredwoman.com), a not-for-profit organization providing education, networking and mentorship to women in the technology sector. Cybele speaks at over a dozen entrepreneurship and technology conferences or events each year.

More information about Cybele is available at cybele.tel


Ian Portsmouth
Editor & Associate Publisher of PROFIT, Toronto


Ian Portsmouth is the Editor and Associate Publisher of PROFIT, Canada¹s best-read publication for entrepreneurial business. In 2008, the Canadian Society of Magazine Editors named PROFIT the Magazine of the Year in the mid-circulation category. Ian is also the host of the BMO Business Coach podcast, a twice-monthly series that tackles the top opportunities and issues facing Canadian entrepreneurs, and a popular public speaker on the management issues and best practices of Canadian growth companies.

Robert Smith
Founder & President, Jewel Pop Inc., Dartmouth, N.S.


I was born in Ontario but grew up in the Maritimes, attending St Mary’s University following high school at Pictou Academy. I left university without graduating and spent the following 10 years in the bar business in Halifax. The highlight of my bar career was managing the Seahorse Tavern for my last 4 years in the business.

While working in the bar industry I also started a small jewellery wholesale business with a partner. When I left the Seahorse my jewellery wholesale business was able to support me full time. My partner joined 6 months later.

We quickly expanded and started selling to hundreds of independent retailers as well Sears, Walmart and Charm Diamonds.

In the last 5 years I started a second Jewellery business based on a patented jewellery product that I invented. It will be three years this April that we shipped our first order. JewelPop Inc will sell over $10,000,000.00 in 2010.

Besides keeping busy with the companies I enjoy spending time at home with my wife, Allison and our sons, Kenzie and Hunter. We like to travel as a family and have done some amazing road trips. This year it is Greece and the islands for 2-3 weeks.

Elizabeth Williams
Director of Verticals & Visibility, Acquisition & CBM Marketing, Rogers Cable, Toronto


Elizabeth is Director of Vertical Marketing for Rogers Communications. Following a brief career as a journalist, she discovered that marketing is more fun and less work. Elizabeth joined Rogers in 2006, prior to which she held a variety of product management and marketing roles for companies such as Aon, Bank of Montreal, MGI Software and 3Com. She has had the privilege of working with hundreds of small businesses over the years, including past Innovations @ Work Award winners. She has been known to start and murder her own small businesses.

Prof. Sean Wise, BA LLB MBA PhD (ABD)
"Dragons’ Den" Advisor & Entrepreneurial Evangelist
Professor of Entrepreneurship & Innovation, Ted Rogers School of Management,
Ryerson University



As one of Canada’s leading mentors for emerging growth companies, Professor Sean Wise helps business dreams become profitable realities. Since 2000, Wise has facilitated more than 100 venture capital boot camps, financing forums and industry conferences. After training with Wise, his clients have collectively raised more than $2.5 billion for their businesses.

Wise’s considerable expertise is featured in his monthly Globe and Mail column, Wise Words, as well as on the CBC hit business reality show Dragons' Den, as industry advisor and online host, helping find Canada’s most promising new business venture. Since 2007, Professor Sean Wise has been teaching at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. In 2008, he was appointed to the faculty as a Professor of Entrepreneurship & Strategy where he lectures undergrads and MBAs on the starting a business, venture capital and innovation.

Sean is also currently working on his PhD in Business at the University of Glasgow. Sean’s intense, entertaining and direct approach as Canada's Entrepreneurial Evangelist has gathered a following of disciples, who swear by his lessons and best practices for success.
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